The Alé Story
IN 2013, AND AFTER 30 YEARS OF STITCHING HIGH-PERFORMANCE CUSTOM CYCLE CLOTHING FOR PROFESSIONALS, ALÉ USED ITS TECHNOLOGY, EXPERIENCE AND PASSION TO LAUNCH ITS OWN CONSUMER CLOTHING BRAND, BRINGING TO MARKET HIGH QUALITY CYCLING CLOTHING WITH A DIFFERENCE. AT THE TIME, THE MAJORITY OF CYCLING KIT AVAILABLE – ALTHOUGH SMART – OFFERED MOSTLY MUTED, ‘SENSIBLE’ COLORS
INJECTING COLOR INTO CYCLING
Wanting to bring something new and fresh to cycling, Alé entered the market with a strong fluo (or fluoro to some) look that it’s now known for the world over. Since then, the cycle wear company has been injecting a fresh spectrum of much-needed bright color into the world of cycling, for professionals and amateurs alike, with neon yellows, vivid greens and hot pinks – and it hasn’t looked back.
While beautifully hand-stitched chamois and perfectly fitting jerseys that stand out from the crowd are the bedrock of Alé clothing, they make every item of cyclewear a rider could need, for every season, including jackets, gilets, skinsuits, gloves, socks – and even kit for triathletes.